Cowboy Long Rider
After graduation, Alan was hired by Peavey Co in 1970 as a salesman selling livestock feed. He was promoted to manager in 1973 and went on to be honored with Peavey’s manager of the year honor twice. In 1983, Alan purchased the feed mill and Woody’s Feed and Grain was born.
Woody’s Feed produced cattle feed, but with the addition of the sweet feed plant in 1989, the oat processing plant in 1990, and the molasses mixing plant in 2010, Woody’s Feed became a common name in the horse industry as well. Alan Woodbury keenly marketed his high end feed to all of the grade one race tracks across the United States and at one time held over 60% of the thoroughbred racehorse feed market. Many grade one champions benefitted and won major races while being fueled by Woody’s Performance Horse Feed.
Woody’s Feed was a staple business in the Dickinson, ND community and employed many people over the years. In addition, the business was known for giving back. Alan Woodbury and Woody’s Feed donated over 200 trophy saddles and countless prizes to rodeo and barrel associations at all levels. Woody volunteered for 16 years at the North Dakota High School Rodeos as a board member as well as staking the barrel pattern and running the gate. He helped numerous youth better their horsemanship skills and gain understanding on how to properly care for animals.
While building his feed business, Alan Woodbury was also building his equine breeding business. As a 30 year breeder with the AQHA, Alan Woodbury’s name and his unique left hip brand are as widely recognized as his feed. Woodbury Performance Horses is the proud home of three National Finals Rodeo barrel racing qualifiers…Dash Ta Vanila, Rosas Cantina CC, and Tell Em Belle. These mares are the cornerstones of the Woodbury program and have produced some of the finest race and barrel racing horses in the industry today. Alan Woodbury’s horses are highly sought after and have advanced barrel racing genetics and the industry to new heights. Woody’s knowledge and insight into the breeding business has been the topic of many national magazine articles, podcasts, and lectures.
As a lifelong rodeo spectator and fan, Alan has recognized the need for a more accurate speed event timing system. Woody’s “By A Nose” Rodeo Timer has been in development with official launch expected by February 2023. With this state of the art timer, Woody hopes to continue to assist, support, and advance the world of rodeo.
Alan Woodbury and his late wife, Connie, have 4 children, 12 grandchildren, and 4 great grandchildren.